Products and possibilities
SITUATION
Verizon needed to sharpen innovation effectiveness during early-stage new product ideation.
MANDATE FOR CHANGE
From a blank canvas, engineer and deploy a dedicated, insight-led innovation consultancy that could fuel Verizon’s product development cycle.
- Design thinking facilitation
- Insight research
- Marketing research online community
- New product concepts
- Concept galleries
- Vision videos
- Partnership and funding presentations
INNOVATIONS
- New products: Verizon Hum, Verizon Smart Locator, go90
- Adapted design thinking methodology
- Online early adopter co-creation
OUTCOMES
400+
research sprints with early adopters over the course of 3 years, codifying the “predictive insights” methodology
Launched
multiple new business platforms including Verizon Hum, Verizon Smart Locator, and go90 plus other current pipeline concepts
$500 Million
raised to support new product builds from year-two activity alone
Deployed
The Verizon Way across 300+ Verizon associates to standardize the proprietary concept development process
Agency: mcgarrybowen, AKQA, KLCommunications.com
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Other offerings
BRAND
Reimagining brands to speak to future markets and opportunities.
SPRINTS
Using workshops to accelerate ideation and surface new business models.